Posts Tagged ‘San Antonio marketing’

October26

UTSA Lecture – Fall 2010

By: Ashleigh

The pace at which technology continues to emerge is astounding. That being said, it has become all the more important for businesses to have an Internet (and mobile) presence to reach and interact with current and prospective customers.

I am speaking again this morning to Dr. Utecht’s Advertising students at the University of Texas at San Antonio. The lecture will be a 30,000 foot view of online marketing. While I won’t have the time to get into the nitty-gritty and specific technological apps, I will provide a lot of information that is unfamiliar territory for most students. With the rate at which online marketing opportunities evolve, it’s nearly impossible for academia to stay up to date with the latest tools and technologies, so I’m always happy to share my real-world experiences.

The online environment is exciting and cutting-edge, but marketing does still have important fundamentals. Advertisers should by no means drop everything they are doing in favor of the “next big online trend.” Different mediums work for different clients, and your budget will dictate what you can and cannot do.

There are numerous online resources that provide much more detail than time will afford me today. I’ve included various online marketing resources as well as my lecture slides.

Online Sales Promotion Lecture Slides (PDF)

Snapshot of my RSS Reader
Search Engine Land
Search Engine Watch
Social Media Today
PR Squared
Web Marketing Today
HubSpot’s Inbound Internet Marketing Blog
Understanding Google Maps & Local Search

Local Resources/Groups to learn more:
Social Media Club, San Antonio
BMPR

Students: Additional questions or comments about today’s lecture are more than welcome. I anticipate time to run short, so if I was unable to get to you, don’t hesitate to post a comment. Your feedback helps me to tailor my future lectures.

Posted in: Online Marketing0 comments

May27

Marketing Excellence Award Winner

By: Ashleigh

This year just continues to get even better with recognition for my first year of work. I must admit, the first 18 months of Ashford Davis have been nothing short of stressful and exciting at the same time. When I first launched my company I was convinced I’d lost my mind – an upstart in the middle of a recession? To add to that, my sister came to me to help her launch Maihar Design – two upstarts in the middle of a recession.

Last night I was announced the winner of the San Antonio chapter of the American Marketing Association’s Marketing Excellence Award for the ‘Under $25,000′ category. My entry was the work I’ve completed for Maihar Design during the course of the first year of operations.

Having been selected a finalist was really all the honor I expected – and I was thrilled with that recognition. To have my name called, though, in a room full of incredible marketing professionals was out-of-this-world exciting.

Thanks so much to the judges who encourage me with the honor, and for all the professionals from whom I continue to learn. The local community and online community is gracious and always willing to share ideas and experiences. It’s from these groups that I continue to educate myself and push forward with achievements.

Here’s to many more years!

Posted in: Online Marketing1 comments

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