Archive for the ‘Entrepreneurship’ Category

Ever notice that your brightest ideas seem to come to you when you’ve relaxed after a hard day of work, had a few glasses of your favorite adult beverage, and are ready to finally take a break from it all? Irony.

In one of those pondering dazes, I’ve realized that it’s not really irony at all. It’s in these moments that we can let go of all perceptions of who we are supposed to be and what is expected of us; we can finally let our individuality shine through with no false facade. And that’s why your best ideas come when you relax and let your inner talent shine true.

All too often, we get caught up in what others think and how others say we should run a business. I think this is why the word “corporate” has such a negative connotation; stereotypically, it’s dripping with the essence of no individuality. If we let others dictate who we are, we’ll never come to know our own true potential.

High school is over – don’t let insecurity drive you back into that funk.

I thrive on running against the grain. It’s just who I am. I tend to think outside the box – I believe this is the lifeblood of any entrepreneur. It makes us tick. Makes us bold. And makes us strike out on our own accord, ignoring the failure rate of so many businesses before us.

Social platforms have created a “shrinking” of geographic distance, putting incredible resources at your fingertips. Brilliant minds and communities of collaboration exist to make everyone better. But, this also comes with a tendency to fall in line with what everyone else is doing. After all, if the experts are doing it, how can it be wrong?

I believe a corporate mentality can begin to exist as we fall in step with trailblazers in the community and fail to follow our own instincts as entrepreneurs. As wonderful as each trailblazer’s mind is, they are meant to be unique. Not simply to be emulated. They are meant to offer suggestions and arouse ideas, not serve as a blueprint for your own situation.

The avid salmon in the stream must keep swimming upstream. If not, we as entrepreneurs fail as a species.

Your challenges are unique to you, but common in the business community

I used to step back and filter my blogs, filter my thoughts and believe that I was somehow “not accurate” in my challenges and successes. This simply isn’t true. As I’ve worked at Rackspace, I’ve come to gain confidence in my instincts and talents as a marketer…and most importantly, my unique voice. If we all sang in unison, it would sound nice. But just imagine how much more beautiful would be the sound of voices coming together, slightly off step with one another…each ringing out loud and true to their own journey.

So to everyone whose voice feels stifled, take a deep breath. Shed that skin of insecurity, and be strong in your own talents. Business can be tough, but it only beats you down when you aren’t being true to you.

High school is over, no one is judging you. In fact, they probably have a lot to learn from you.

So think outside the box and dare to do something bold. If you wholly commit yourself to this endeavor, you’ll be in line with the greatest thinkers, inventors, entrepreneurs and philosophers of all time.

 

 

As an employee of Rackspace (we refer to ourselves as Rackers), I have become very familiar with the term Fanatical Support®. It’s a way of doing business, a way of treating one another, and a way of living our lives – with extreme fanaticism. Mediocre is not okay. We go above and beyond the call of duty to make sure our customers’ needs are met.

In a way, Fanatical Support has ruined me. I guess I always appreciated receiving solid customer service, but I’ve now reached a point where I don’t put up with poor service. It amazes me how little some people care about the way they treat customers. And, more amazing, is what we’ve come to put up with as a society. We almost expect to receive bad service!

My husband and I recently built a home. As first-time home buyers, there are a lot of things to manage – particularly new sod that was laid down the first week of August, in 100+ degree temperature during the worst drought we’ve experienced in decades. Not good timing. Needless to say, my yard is disgusting, and it’s finally cool enough to begin composting. I called ABC Home and Commercial Services to schedule an estimate. My mom suggested I also call her yard maintenance company because they are, “very nice.” So, I obliged. But they never called back.

My mother suggested I call again and that’s when I stopped her, “Absololutely not. I don’t have time to chase down people – I’m trying to give them business. If they don’t want it, fine. I don’t want their inattentive service.” And, that’s the way it should be. There are plenty of businesses out there, why settle for someone providing less than fanatical service?

I am very happy with my decision. ABC Home and Commercial Services came out, and their landscape manager was incredibly friendly. We sat and chatted for a while – he has an Agriculture degree, is very personable, hard-working and thoughtful. He was up-front about their services, recommended I call anytime I needed anything because if the treatments weren’t taking, they would add additional services at no charge. Now, that’s fanatical!

So why do we put up with sub-par service? Why don’t we demand more from businesses? In a world of bad customer service, I challenge you to shine above the competition. Win those customers, covert them to loyal patrons, and beat out the competition through powerful advocates who promote you through word-of-mouth.

It sure seems like a no-brainer, right? So what’s holding you back?

There are so many interesting infographics on the web today – many humorous, and many informative. When considering a business endeavor, international (and domestic) business have to consider the start up costs, ease of doing business and days required to get business in order before launching. The following was taken from ReadWriteWeb today:

A new infographic by Intuit looks at the cost of starting a new business in the United States as compared to other countries around the world. It notes that inflation and currency exchange rates play a large role in the costs of doing businesses in various countries.

A few months ago, the San Antonio chapter of Texas Young Professionals launched a new series called the Professional Development Series.

Our first presentation of the series was Social Media Marketing, and was presented by San Antonio’s own Jennifer Navarrete. The series was very well received, and we are now moving forward with new topics each quarter.

Next month, and just in time for tax preparation, is Taxes for Young Professionals presented by Landon Ross, a CPA with Padgett, Statemann & Co., L.L.P. If you’re looking for tips on commonly-overlooked write-offs or changes in tax law for 2010, this is the seminar for you!

Date: Wednesday, January 16
Time: 7:30 to 9:00 a.m.
Location: Egg & I (Thousand Oaks & 281)
RSVP Online

Look forward to seeing you there!

Each year the San Antonio chapter of PRSA hosts the Del Oro Awards, an evening to recognize noteworthy public relations campaigns and tactics. With all of the talented Public Relations professionals throughout San Antonio, having my two submissions receive an Award of Excellence was truly overwhelming!

La Plata Award of Excellence (2010) – Marketing Consumer Product
Campaign: Maihar Design Product Launch

Maihar Design, a small start-up with limited funds, crafts niche luxury wedding accessories. Ashford Davis determined a national campaign was needed to capture sufficient exposure to drive sales. To that end Ashford Davis used Social Media to build relationships nationwide and launched a national campaign in conjunction with sales exposure on Etsy.com.

Maihar Design’s products launched last August with the support of an Internet campaign focused on savvy brides and wedding planners. Today, Maihar Design is a vendor for a nationwide bridesmaid boutique, is sold internationally and has been featured in national publications including BRIDES Magazine and Elegant Bride.

>> Read the Entire Case Study

El Bronce Award of Excellence (2010) – Web Design
Project: The Event Center at Plaza Lecea, Web Redesign

The Event Center at Plaza Lecea brought Ashford Davis on board to determine how their website could be redesigned to attract weekday event clientele. Ashford Davis’ established three main goals: increase functionality, establish conversion ratio goals and increase search engine visibility.

With a web launch date of January 1, all goals have been met and exceeded. Functionality has increased by 26% while new visitor traffic has grown by 140%. Considering all other marketing activities have remained constant from the prior year, this growth can be attributed to website optimization and clear message positioning toward previously untapped publics.

>> Read the Entire Case Study

Thank you so much to PRSA and the judging panel from the Dayton, Ohio PRSA chapter. I am so honored to have my work recognized after only one year in business.

Springing forth as an entrepreneur on your own can be a bit daunting and stressful, but receiving praise from my peers not only inspires me, but challenges me to strive to achieve much more in the many years to come.

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