Each year the San Antonio chapter of PRSA hosts the Del Oro Awards, an evening to recognize noteworthy public relations campaigns and tactics. With all of the talented Public Relations professionals throughout San Antonio, having my two submissions receive an Award of Excellence was truly overwhelming!

La Plata Award of Excellence (2010) – Marketing Consumer Product
Campaign: Maihar Design Product Launch

Maihar Design, a small start-up with limited funds, crafts niche luxury wedding accessories. Ashford Davis determined a national campaign was needed to capture sufficient exposure to drive sales. To that end Ashford Davis used Social Media to build relationships nationwide and launched a national campaign in conjunction with sales exposure on Etsy.com.

Maihar Design’s products launched last August with the support of an Internet campaign focused on savvy brides and wedding planners. Today, Maihar Design is a vendor for a nationwide bridesmaid boutique, is sold internationally and has been featured in national publications including BRIDES Magazine and Elegant Bride.

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El Bronce Award of Excellence (2010) – Web Design
Project: The Event Center at Plaza Lecea, Web Redesign

The Event Center at Plaza Lecea brought Ashford Davis on board to determine how their website could be redesigned to attract weekday event clientele. Ashford Davis’ established three main goals: increase functionality, establish conversion ratio goals and increase search engine visibility.

With a web launch date of January 1, all goals have been met and exceeded. Functionality has increased by 26% while new visitor traffic has grown by 140%. Considering all other marketing activities have remained constant from the prior year, this growth can be attributed to website optimization and clear message positioning toward previously untapped publics.

>> Read the Entire Case Study

Thank you so much to PRSA and the judging panel from the Dayton, Ohio PRSA chapter. I am so honored to have my work recognized after only one year in business.

Springing forth as an entrepreneur on your own can be a bit daunting and stressful, but receiving praise from my peers not only inspires me, but challenges me to strive to achieve much more in the many years to come.