High Tech Marketer in the Wedding Industry | ash.ford.davis | San Antonio, TX

The speed at which one year can fly by is incredible. And the lessons learned in that year can amount to a wealth of knowledge.

This year has been no exception.

Today marks my one year anniversary at Trend Micro! One year ago, we packed up our house and headed to Dallas to explore new opportunities. Within that year we’ve experienced quite a bit…we’ve almost completed the construction of our new home, my husband has started a new career, and my career has taken me across the world. We’ve had our share of challenges, and we’ve accepted them as gracefully and humbly as possible. Let’s just say we’ve made one heck of a glass of lemonade with both the expected and unexpected opportunities.

I’d be remiss if I indicated that I wasn’t absolutely terrified at the process of moving. I kept asking myself if we were making the right decision.

A major catalyst for the move was career opportunity—the ability to begin understanding our unique gifts and be able to feel fulfilled in our endeavors. As frightening as it was, it’s been tremendous beyond measure. And, I’ve learned a few lessons…

Humbly Trust Yourself
You are gifted. Gently embrace your voice. As a woman, I am prone to doubting my abilities. This year has given me the opportunity to embrace my talents as expertise, while affording me the opportunity to speak ideas without feeling unqualified to voice those opinions. Humility is great, but it can hinder the ability to be bold and outspoken. I’ve learned to assert myself in a respectful manner, and I believe it’s my willingness to be humble and vulnerable that has earned the trust and respect of those around me. This is profoundly import—be intelligent because you have something valid to say, not because you are in fear of losing credibility.

Listen Closely, Tread Lightly
The business world can be extremely harsh. And it’s that harshness that’s often fueled by frightened individuals grasping to maintain some sense of control. Fear grips everyone—from the most intelligent individual contributor, to the wildly successful and overwhelmed CEO. Rather than running the risk of emotionally or verbally abusing others, I believe one’s individual fear can be harnessed in a positive manner. We are all hard-pressed to meet expectations, and it’s easy to act in moments of impulse or arrogance. You’re intelligent, and so are the individuals around you. Never suspect something was done out out ignorance; watch, learn, and understand before delivering judgment. You’ll not only gain respect, but you’ll gain invaluable intelligence before making haphazard decisions.

Be a Proactive Visionary
What is the company’s expectation of you? Not your role (since roles can be so amorphous these days), but what is the expectation of your talents? We are all hired with an expectation of performance, and that’s not often so black and white. Your expertise in X job description often expands into uncharted territory. Understand your organization’s perspective on ingenuity. Understand your sphere of influence, and begin developing your own path. Many organizations embrace new ideas, so don’t be afraid to develop strategies that expand beyond those requested from leadership. Vision is the future.

I am so thankful for my team at Trend Micro—for encouraging me, trusting me, and inspiring me to be a better marketer. I am also so grateful for the opportunity to travel to meet colleagues across the globe, and to see some amazing places!

Screen Shot 2015-09-02 at 8.48.26 PM

View over Lac Leamy toward downtown Ottawa


Receiving Marketer of the Year award at the 2015 Marketo Summit

Screen Shot 2015-09-02 at 8.50.36 PM

My morning view in Tokyo


I’ve been pondering this post for a few weeks. There are so many tremendous memories I’d love to share from the past three and a half years. I’ve met so many incredible people, all of whom have blessed me in ways greater than I could imagine. Colleagues have become friends, and leaders have become mentors. Rackspace has been an amazing journey.

And now it’s time to step through a brand new door, onward with a new path in Dallas, Texas.

Leaving Rackspace brings both tears of joy and sorrow. I am so saddened to leave behind such crazy and passionate folks. The goofy songs, insane laughter, ridiculous banter, and whole-hearted dedication my fellow Rackers have shared with me is going to be so deeply missed. Yet I am so grateful for the opportunity to have worked alongside some of the most amazing people ever. The friendship they’ve given me has been tremendous and I have been blessed a thousand times over!

Rackers, I am going to miss you all so much! Thank you for trusting me and for working alongside me…in both my moments of glory and my moments of extremely dumb mistakes.


Best of luck to all of you at Rackspace! I’ll be cheering you along from the sidelines, and I will be sure to visit when I am in town.

Yesterday I posted about moving beyond basic resolutions or themes, and diving in to actual themes for the year. These themes get to the root of what you are trying to accomplish in the year. When you get to the end of 2014, who or what do you hope to be? What words will encompass the year? For me, I chose three themes: Be present, Be encouraging, and Be still. So what does that mean, exactly?

Be Present

Mobile phones, tablets, televisions—there is so much distracting us from daily life. I am the worst at being present when I get home. My “focus” kicks in to overdrive and I tend to get honed in to one thing (usually my phone or computer), and completely ignore everything around me. It’s not uncommon for my husband to have to repeatedly yell my name in order to get my attention. This has to stop. I am losing time with my husband, time with my family, time with my friends, and time with my sweet four-legged children. We all know that time is limited, so I hope to be more present this coming year.

Be Encouraging

It’s so easy to get caught in our own lives, worries, and struggles. I am challenging myself to be more encouraging and thoughtful of those around me. This comes in many forms—opening my eyes, listening a bit more, being more thoughtful, being happier, and putting myself out there to help those in need. I believe the simple act of making myself available will open a flood of opportunities to be encouraging to those around me.

Be Still

Although very similar to being present, the being still aspect relates to slowing down and connecting more closely with my Savior. I want to understand His will more intimately. I want to trust Him more radically. And I want to experience more deeply the peace from letting Him take the reins.

January Goals

Each month I am going to set goals, with the majority directly relating to one of the themes. My hope is that this focus and emphasis will help me to move closer to becoming a gentler and more loving person. I pray that come December 31, 2014, I can look back and smile at the growth this year has provided.

For January, I am starting small and have defined the following goals to help lay the foundation for the rest of the year (and a few are just for fun!):

Date day/night at one new place per month (Be present)
– Install new shelves for closet make-over
– Build Postable list for personal communication (Be encouraging)

– Begin daily prayer journal (Be still, Be present)

– Write two articles per month for Grace in Love (Be encouraging)
– Begin photography class online

© Copyright Ashford Davis. All Rights Reserved.